Enrollment Management Mastery for School Heads

Enrollment Management Mastery for School Heads
Enrollment Management Mastery for School Heads

Time: 11:00am ET -

The COVID-19 pandemic continues to impact schools’ enrollment management strategies. If you are unprepared, you risk not being able to respond to a fluctuating market.

This online workshop, designed specifically for School Heads, blends the principles of strategic financial planning and enrollment management to ensure targeted, specific, sustainable enrollment outcomes.

Join us to discover the truth: ALL the factors challenging your enrollment are fixable, and most “fixes” cost you nothing! Don’t suffer with unpredictable enrollment outcomes anymore.

  • Was soft, flat, or declining enrollment keeping you up at night before COVID-19?
  • Do you know what changes you must make to meet the needs of today’s families?
  • Are you concerned about your financial planning strategies and how they intersect with your enrollment management approach?
  • Have you anticipated the new enrollment management challenges that might take hold in the wake of COVID-19?

Get the “big picture” view of the factors most impacting your hard-income bottom line: the clarity of your market position, the health (or not) of your school culture, and the way you take care of your primary constituents—students and their families.

Join other Heads as we walk through a root-cause analysis framework developed for private-independent schools. Pinpoint specific strategies, based on your own data analysis, to address each factor affecting your enrollment.

Collaborate with other Heads to craft strategies to “fix” whatever is keeping you from achieving your school’s enrollment goals. Learn what constitutes stable enrollment, and how to achieve and sustain it at your school. This online workshop provides the opportunity to learn from (and commiserate with) a group of fellow Heads—and to turn that conversation into actionable strategies for your school.

You will learn how to:

  • master ISM’s enrollment management framework to understand the factors most affecting your recruitment outcomes;
  • collect and analyze a range of data types to determine what experiences key constituents—students, parents, and faculty—are having at your school on a day-to-day basis;
  • identify your school’s primary competitive edge and position yourself as an educational influencer despite COVID-19; and
  • meld your understanding of enrollment management and strategic financial planning to craft a corrective action plan that will prevent your financial aid awards from exceeding your school's discount capacity.

After this online workshop, you’ll be:

  • able to identify your school’s primary competitive edge in the private-independent school marketplace (before and after COVID)—and position yourself as an educational influencer;
  • ready to ensure a consistent experience for students and families by getting all faculty and staff “on the same page,” serving a common mission narrative;
  • creating intentional strategies to increase perceptions of predictability and support among faculty and students to enhance their enthusiasm, satisfaction, and performance;
  • prepared to leverage your financial aid program in a way that serves your school’s community and mission, instead of giving away money you may not have to people who may not need it;
  • able to meet emergent new financial aid needs as a result of COVID-19 with “rainy day,” temporary aid amendments without crashing your school’s financial viability;
  • confident in your ability to lead your Board and Finance Committee in strategically predicting and funding optimal enrollment to sustain your school—no more “divining rod” predictions of what enrollment will be—or what families will pay; and
  • ready to implement an enrollment management plan that focuses on your school’s unique needs, including three goals to pursue this year with specific tactics/strategies designed to help you achieve them.

This online workshop is for:

School Heads

Amy Riley

Amy P. Riley, Ed.S., IAP-L

ISM Consultant


Amy provides ongoing consulting and coaching in the areas of admission, enrollment management, marketing communications, constituent relations, customer/client service, and school culture.

Current Role

In addition to her consultation and coaching services, Amy's responsibilities at ISM also focus on:

  • writing for ISM’s advisory letter Ideas & Perspectives, distributed to school leaders in almost 1,000 schools;
  • leading marketing and enrollment management workshops and webinars; and
  • offering ISM content, quick tips, and tools via LinkedIn, YouTube, and Twitter.

Amy has been a member of the ISM team since 2011, when she joined the faculty of ISM’s Advancement Academy. In 2013, she joined ISM as a full-time Consultant. She serves as Academic Dean of ISM’s International Advancement Certification Program and holds Leader (IAP-L) level certification in the program.

Prior Experience

Amy has served educational institutions for more than 15 years. She was an educator at the public secondary and post-secondary levels; acted as Director of Advancement, leading admission, marketing communications and development; and functioned as an enrollment management consultant and school culture coach for private-independent schools.

Amy has led workshops on behalf of CASE-NAIS, FCIS, NCAIS, AMS, ACIS, EMA, and AISGW.

She holds a number of K-12 education credentials:

  • Educational leadership and secondary English education certification, with gifted education endorsement
  • American Society of Newspaper Editors (ASNE) High School Journalism Institute Fellow


Amy earned an Ed.S in educational leadership, a master’s degree in English, and grades 6-12 teaching certification at the University of West Georgia. She earned a bachelor’s degree in psychology from Auburn University, AL.

This is a distance learning event.

How it works:

  • Synchronous learning will be held from 11 a.m.–12:30 p.m. and 3–4:30 p.m. Eastern Time, unless otherwise noted by your instructor, for the duration of the workshop dates posted.
  • The rest of the time will be flexible for independent work, connecting with peers, and group learning

See the full schedule here. All sessions subject to change. 

This workshop will deliver the same high-quality learning and takeaways you expect from an ISM workshop. 

This is a distance learning event.

How it works:

  • Synchronous learning will be held from 11 a.m.—12:30 p.m. and 3—4:30 p.m. Eastern Time, unless otherwise noted by your leader, for the duration of the workshop dates posted.
  • The rest of the time will be flexible for independent work, connecting with peers, and group learning

This workshop will deliver the same high-quality learning and takeaways you expect from an ISM workshop. 

Frequently Asked Questions

How will ISM communicate workshop information with me?

It is essential that your school approves the following email addresses from ISM:

  • workshops@isminc.com
  • marie@isminc.com

You will be receiving all communication—including your confirmation email and access to your workshop's Google Drive account—from these e-mails.

What does my registration fee include?

All workshop materials are included.

Event Confirmation and Cancellation Policy

We take the health and safety of our school leaders seriously.

In an abundance of caution and to protect the health of all participants, ISM will hold only distance learning events until further notice.

Should ISM cancel an event, we ensure a 100% money-back guarantee for all registrants—so you can buy with confidence. You can feel free to direct any questions to workshops@isminc.com.

Confirmation and Cancellation Policy

Tuition Payment and Cancellation Policy for ISM’s Professional Development Events

Tuition must be paid in full 10 business days prior to the start date of the event. An attendee with a balance due on the start date will be denied entrance to the program until the balance is paid in full.

Cancellation requests must be made in writing by emailing workshops@isminc.com, faxing to 302-656-0647, or mailing to: Event Experience Manager, ISM, 2207 Concord Pike, #417 Wilmington, DE, 19803.

  • Cancellations received more than 15 business days prior to the start date of the program will be fully refunded. Gold Dollars will also be fully refunded.
  • Cancellations received less than 15 business days prior to the start date of the program will not be refunded.
  • Non-payment of tuition or no-show to the event does not constitute a cancellation. Full tuition will be due and payable.

The Substitution Option and Wallet Option

If a member of your team can no longer attend a workshop for which they have registered and it is past the cancellation window, your school has two options to avoid penalty. Schools may also exercise these options at any time for cancellations. 

  1. The school may substitute another employee.
  2. The school may bank the funds for a future ISM registration. These funds must be applied to a professional development event within one year from the start date of the original workshop. After one year, the funds will be forfeited. To use banked funds, please call the Event Experience Manager at 302-656-4944 x152.

*We DO NOT accept enrollments from consultants.


Our Guarantee

ISM believes in providing quality and excellence in all of our events and in ensuring the satisfaction of everyone who attends. Nearly 100% of our participants say they would recommend our events to their colleagues. If you are not satisfied with your event for any reason, ISM will credit the fee you paid toward another similarly priced workshop or will refund it.

If you have any questions, click below to send us an email. 

Workshop Registration

Register for your workshop online by filling out the form below.


Upcoming Workshops and Events

9/15/2020 — 12/15/2020


Effective Boards: A Workshop for Board Presidents and School Heads

Status: Open


9/15/2020 — 9/14/2021


Executive/Administrative Assistant Group Coaching: September 2020

Status: Confirmed


More Offerings

  • webinar 9/16/2020 - 3:00pm ET

    How to Conduct a School Marketing Communications Audit

  • webinar 9/18/2020 - 12:00pm ET

    Ask the Consultants: Free Q&A on School Head Concerns

  • webinar 9/23/2020 - 3:00pm ET

    How to Remove the Stigma of Financial Aid and Attract More Families