An ISM Market Analysis will show you who your potential families really are, what they need from your school, and how you have a leg up on your competition. In the end, you'll have a complete, more efficient and effective marketing plan for filling those empty seats with the students you want.

Right now, recruiting—and keeping—students seems like an uphill battle. With so many things uncertain, how to you make your school a family's necessity? What are options do you have?

What We Do

An ISM Market Analysis of your school is the foundation for developing a practical, workable marketing plan to help you maintain and reach your goals. The analysis looks at every area of your school, with a concentration on marketing, and gives you an objective, outside-in picture of your school. It focuses on the school’s strengths, weaknesses, and competitive advantages, and then looks at the community and competition to provide you with planning information.

We will take a look at the families in your area, talk to all the appropriate people in your school community, and give you a complete report that will start you on your way to a precise marketing plan.

A member of our Market Analysis Team, lead by our Senior Consultant Chip Snowden, asks you for background materials before our three- or four-day site visit for interviews and analysis. Before we leave, you will know:

• Your school's strengths and weaknesses from a marketing perspective
• The external pressure that affect your school
• Things you can do to fulfill the needs of your potential families

Benefit to You

Using the Market Analysis findings, our Consultant works with your Management Team to nail down and prioritize your school's specific goals and strategies. The Consultant will also deliver an oral and written report addressing your specific enrollment and marketing issues.

Your school will reap the benefits with the information and tools to make sure what your school has to offer comes through loud and clear. That translates into optimal student recruitment and retention.

Check out our Market Analysis: FAQ

You may want to include a detailed Publications Assessment to find out if your communication pieces are giving your potential families a true picture of your school.

To find out more about Market Analysis, e-mail Terri Gillespie, ISM's Consulting Coordinator, or call 302-656-4944 (ext. 134).