|Dates and Locations||Hotel Information||Registration||Workshop Status|
June 23- 26, 2013
|Workshop Location||Register Now!||-Confirmed to Run-|
I had just finished my first year working in admissions and I wanted to find out if the strategies I was using were on track and what I should change for the next year. This workshop certainly gave me that and more. I left with a laundry list of things to do, and with the understanding of how to put those items into action.Alexis Malinowski, Admissions Coordinator
Stratford Hall IB World School, BC, Canada
Workshop participant 2012
This workshop earns 30 credits towards your IACP credit requirements
How do you effectively “manage” enrollment to fill your classrooms with the students you want? This practical workshop takes you through the three steps: gathering your information, crafting your message, and getting the word out. When you understand your enrollment patterns, your competitive position, and the qualities that set your school apart, you have the keys for building and maintaining a full school.Who Should Attend: Individuals involved with admission, marketing, development, communications, or public relations who have beginner to intermediate experience
How You Benefit:
Charles D. Snowden, Jr., IAP-L
ISM Senior Consultant and Director of Management Institutes
Since joining ISM in 1993, Chip has carried out on-site assignments and led workshops on a range of topics. In his work with schools, he has helped Boards tackle planning issues and given Management Teams the direction to face the challenges of recruitment, retention, and development.
At Summer Institute, he leads Heading the Small School, The Assistant Headship and co-leads Enrollment Management: Three Steps to a Full School with Terri Gillespie. Chip is also Academic Dean of the ISM International Advancement Certification Program.
Chip has nearly three decades of experience in private-independent schools, with 20 years in administration. He served as Head of Fort Worth Academy (TX), Head of Wayne Country Day School (NC), and Assistant Head of St. Paul's Episcopal School (AL). He also taught at St. Andrew's School (DE) for seven years.
In ISM's fall and winter workshop series, Chip leads Summer Programs: Generating Income and Students as well as our Annual Heads Retreat each November.
Chip holds an MA from The University of Delaware and a BA from The University of the South (TN). He has taken additional courses in educational administration and leadership from the University of South Alabama, East Carolina University (NC), and Texas Christian University.
ISM Advisory Services Client Specialist
Terri joined ISM in 1988 as a member of the Marketing Department and, over the years, has held a variety of positions. She edited and wrote for one of ISM’s advisory publications for 14 years and was co-leader of the Marketing Your School workshop for 18 years. Now in the Consulting Department, she serves as ISM’s Advisory Services Client Specialist, working with school leaders to determine how we can best serve their schools’ training and professional development needs.
At this year’s Summer Institute, she co-leads Enrollment Management: Three Steps to a Full School with ISM Senior Consultant Chip Snowden. Terri continues to handle copywriting and proofreading assignments; critiquing school admission brochures, newsletters, advertising campaigns, and other materials; and gives publications-related presentations in other ISM workshops.
Prior to joining ISM, Terri spent 15 years in journalism, gaining experience in news and feature writing, editing, photography, and advertising. She earned a BA in education and languages from Maryville College (TN).
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