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Michael Christopher

Alumni Are Forever: How to Keep Them in the Family

$2,404.00 Your Price

$2,044.00 Gold Member Price

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Dates and Locations Hotel Information Registration Workshop Status
June 23- 26, 2013
Stowe, VT
Workshop Location Register Now! -Confirmed to Run-

Learning the three-pronged ISM approach—enrollment management, advancement, and alumni Board—was valuable. Building relationships with alumni requires listening, hearing, including, and responding to their experience as students.

Robert McCarthy, Director of Institutional Advancement
Malden Catholic High School, MA
Workshop participant 2012

Workshop Description


This workshop earns 30 credits towards your IACP credit requirements

Have your school's development efforts been focused on the "here-and-now"– current families? Well, now is the time to up the ante and rake in that money being left on the alumni table!

Find out everything you need to do in this soup-to-nuts workshop for Directors of Development and/or Alumni Relations, Heads, or Development Committee members. From office setup and database management, to fundraising events and recognition awards, you find out how to make your alumni efforts really pay off.

You cover these topics—and more:

School Mission and Advisory Mission

Events

  • Homecoming and reunions
  • Athletic events and/or tournaments
  • Regional alumni gatherings (reunions)
  • Alumni and admissions

Communications

  • Communications that keep alumni close
  • Print and electronic publications, newsletters, magazines
  • Marketing the school to alumni: School ties, sweatshirts, etc.

Fundraising

  • Annual and Capital Campaigns
  • Transformational gifts
  • Reunion giving
  • Class agent programs
  • Case studies of successful programs

Alumni Associations

  • The pros and cons of alumni associations
  • By-laws, structure, goals, and purpose

Special Programs

  • Out-of-town alumni: An untapped resource
  • Partnering with parents of alumni
  • Alumni special interest councils or committees
  • Personal touches that inspire
  • Community service programs

Database Management

  • Record keeping and database management
  • Research: Finding lost alums
  • Segmenting to better serve different age groups
  • Alumni directories/ school histories

Career Networking for Alumni

Recognition and Awards

Workshop Leader Bio(s)


Michael Christopher, IAP-L

Assistant Headmaster—School Advancement, Lausanne Collegiate School, TN
ISM Adjunct Consultant


Michael began his career in school advancement in 1989, and is now the Assistant Headmaster—School Advancement for Lausanne Collegiate School (TN). Prior to this position, he was Director of Development at Holland Hall School (OK) for 10 years and at Greensboro Day School (NC) for seven. Prior to that, he was Director of Development and Associate Dean at the St. Louis Conservatory of Music. During his tenure at each, Michael built comprehensive development offices which were characterized by solid operations, strong annual funds, proactive constituent cultivation, and robust communication and marketing programs. He has led several successful capital campaigns and established productive major gifts programs. At Lausanne, Michael has been charged with resurrecting a stalled fund-raising program and initiating a 10-year capital improvement effort that will top $40 million. Michael serves on the ISM Advancement Academy faculty and leads Best Practices for Building a Strategic Development Office  as well as Alumni are Forever: How to Keep Them in the Family at ISM Summer Institute. An adjunct consultant for ISM, Michael has authored and co-authored several articles with Paula, notably the three articles on the Comprehensive Development, Admission and Advancement Models published in Ideas & Perspectives. Michael has also presented at CASE/NAIS, APC, ISAS, NAIS, and NAES. He has an MA from the University of Iowa and a Bachelor of Music from Cornell College (IA).

Schedule


3-DAY WORKSHOP

First day:
3–3:30 p.m.: Pick up your nametag 
3:30–5:30 p.m.: Session 
5:45–6:30 p.m.: Social Hour
6:30–7:30 p.m.: Dinner with ISM 


Second and third days:
7:30–8:30 a.m.: Continental breakfast
8:30–10 a.m.: Session
10–10:15 a.m.: Break
10:15–11:45 a.m.: Session

12-1:30 p.m.: Lunch  with ISM
1:30–2:45 p.m.: Session
3–3:15 p.m.: Break
3:15–4:45 p.m.: Session 
5–6 p.m.: Social hour

Last day:
7:30–8:30 a.m.: Continental breakfast
8:30–10 a.m.: Session

(Salt Lake City concludes at 10 a.m.)



Workshop Confirmation and Cancellation Policy
Use our downloadable form or register online:
Consent to Use of Photo/Video/Audio Registration, attendance at, or participation in ISM workshops and other activities constitutes an agreement by the registrant to ISM’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videos, electronic reproductions, and audio of such events and activities
Availability

Seats Remaining: 17



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