Penny A. Rogers, IAP-L

Penny A. Rogers, IAP-L | ISM Consultant | Advancement Academy Co-Convener | Bio
Penny A. Rogers, IAP-L | ISM Consultant | Advancement Academy Co-Convener | Bio | Mobile

ISM Consultant | Advancement Academy Convener

Expertise

Penny Rogers first joined Independent School Management in 2010 as a member of the Advancement Academy’s founding faculty. As a Consultant, she specializes in marketing communications, enrollment management, and development. Her experience in these areas comes from working in private-independent schools for more than 13 years, and serving a variety of other non-profits for an additional seven years.

Her areas of expertise and passion include building enrollment management and marketing plans; developing mission-based messaging; crafting digital marketing and social media strategies; establishing crisis communications plans, and advising on optimal staffing structures and functions.

Current Role

As an Advancement Consultant and founding Advancement Academy Faculty member with ISM, Penny:

  • consults in marketing communications and enrollment management planning, case statements, message frameworks, and development assessments
  • conducts workshops and webinars focused on marketing communications and enrollment management best practices
  • speaks at regional and national education conferences
  • convenes ISM’s Advancement Academy for experienced school practitioners
  • writes for ISM’s publications, including Ideas & Perspectives

She holds the Leader Certification through ISM’s International Advancement Program (IAP-L).

Prior Experience

Penny began her career in schools in 2001 at Ravenscroft, a PreK through grade 12 school in Raleigh, NC.

As the Annual Fund Director, she managed all aspects of the school’s annual giving program, overseeing a team of volunteers responsible for raising nearly $600,000. Penny later became Ravenscroft’s Director of Communications and was charged with building the school’s communications program from the ground up.

From 2013-17, Penny served as the Director of Admissions & Marketing at Academy at the Lakes, a PreK3 through grade 12 school located in Tampa, FL., where she helped the school reach record application and enrollment numbers.

Prior to her time in private-independent schools, Penny worked in publications and media relations for the University of Texas, the Memphis Center City Commission, and U.S. Synchronized Swimming.

Education

Penny graduated with a B.A. in Journalism and Mass Communication from the University of North Carolina at Chapel Hill and received her International Advancement Program—Leader certification in 2012.