The Source
The Source

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What are the latest trends impacting private-independent school enrollment? How can you be the most effective in your role as an administrator? How can you help your school meet its mission and best serve your students?

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Marketing Communications // May 6, 2022

Congratulations—you made it through the busiest part of the admission cycle! Acceptances (and denials) have been delivered; the phone calls from prospective parents have slowed (hopefully); the sun is shining brighter and summer is just around the corner. It’s officially spring and you can take a breather—right?

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How Do You Find What Your Best Prospects Think About You?

Marketing Communications // May 6, 2022

For the school leader seeking to optimally position their school, and the marketing and enrollment management professionals who support them, there is no more important information than what is on the mind of their prime prospective families. Until recently, access to this knowledge was simply out of reach for most schools, since it involved engaging in large-scale market research with large associated costs. What’s changed? A new ability to utilize advanced demographic and lifestyle factor analysis, along with sophisticated analytics, to cost-effectively identify and conduct research among your school’s most valued prospects.

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Hiring? Here’s Why Applications Yield More Mission-Driven Employees

School Leadership // May 6, 2022

For school leaders engaged in the hiring process, the question of how to narrow the candidate field is a crucial one. With the flood of resumes that typically answer calls for faculty and staff, knowing how to effectively screen applicants and bring in qualified, mission-driven employees is a must. Moving from resumes to application-based hiring is one way to adjust the system and create an alternative hiring practice that maintains integrity.

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How to Understand and Enhance Anti-Racist Practices in Your School

School Leadership // April 22, 2022

Recently, schools all over the country have started to ask and address the same question: How can we best promote diversity, equity, inclusion, justice, and belonging (DEIJB) in our communities? Is there a presence of different identities, experiences, and perspectives? Have we developed a culture that enables people to see themselves reflected in the institution? Is there a system of accountability and repair for wrong-doing? Do students, staff, and parents feel valued and respected in ways that enable them to feel a sense of agency and trust in the school?

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Five Proven Strategies for Successful Auxiliary Programs

Business and Operations // April 22, 2022

Worries about rising tuition and changing demographics resulting in fewer potential students have led more independent schools to consider auxiliary programs as a viable way to boost revenue and admission efforts. Leading auxiliary programs are both visionary and entrepreneurial.

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