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School Spotlight: Marketing Audit Helps Escuela Americana Improve Enrollment
School Spotlight // September 11, 2022
Director Dr. Polly Parker tells prospective students, “We want your experience at Escuela Americana to last a lifetime. You will build friendships and connections with teachers that last for your whole life. We want you to be able to connect purposefully with everyone in the community, and we want you to create whatever you want, follow your passions, and explore the world.”Read More
Concerned About Monkeypox in Your School? Start Here
School Health and Wellness // September 11, 2022
As you head into the new school year, you may be concerned about the most recently identified infectious disease—monkeypox. As a private school leader, you may wonder what exactly monkeypox is, precisely the signs and symptoms of the disease, how your school should handle an outbreak, and more.Read More
What School Marketers Need to Know About Generation Alpha
Marketing Communications // September 11, 2022
Generation Alpha—children born in or after 2010—is projected to be 2 billion strong by the year 2025, the largest generation in history. This new generation of students is proving a combination of their predecessors, while also necessitating updates to systems, processes, and engagement strategies.Read More
Substance Abuse Prevention: What You Need to Know Right Now
School Health and Wellness // August 21, 2022
Researchers have observed increases in substance abuse and drug overdoses in the United States since the COVID-19 pandemic was declared a national emergency in March 2020. The COVID-19 pandemic also presented unique challenges for people with substance abuse and those in recovery.Read More
Four Elements of a Comprehensive Enrollment Growth Plan
Enrollment Management // August 21, 2022
A strategic enrollment management plan is a comprehensive process designed to help your school achieve and maintain optimum recruitment, retention, and student graduation rates. A plan helps you develop a holistic understanding of your enrollment environment and provides you the ability to deploy actionable steps toward your goals.Read More
Here’s Why Your School Needs a SWOT Analysis and How to Conduct One
Marketing Communications // August 21, 2022
Evaluating your school from many angles is necessary to recognize your present and future circumstances. But finding a template, framework, or a place to start can be challenging. Strengths, Weaknesses, Opportunities, and Threats (SWOT) analyses are popular in the business world and have great applications for schools—from marketing plans to enrollment campaigns.Read More
A Little Kindness Goes a Long Way: How to Keep Your Donors Happy
Fundraising // August 21, 2022
A friend who reaches out only when they want something—never texting or calling to say “hello” or to see how you’re doing—is not a true friend. One-sided friendships aren't worth maintaining, and eventually you’ll stop taking their calls.Read More
How to Define and Differentiate Your School to Gain a Competitive Edge
Marketing Communications // August 7, 2022
In most markets, today’s public schools adequately prepare students for higher education, which has traditionally been a key differentiator for private schools. Now it’s more important than ever to determine what your competitive edge is and how that differs from your local public schools in your area.Read More
The Best Apps of 2022 to Help Support a Healthy Lifestyle
School Health and Wellness // August 7, 2022
Maintaining your health and wellness should be your priority throughout 2022. Luckily, there are thousands of health and wellness apps available to support you in completing your goals.Read More
Your School's Guide to Marketing: Traditional Versus Digital
Marketing Communications // August 7, 2022
Marketing your school in an effective and lucrative way is not easy. It requires constant evaluation and flexibility to keep up with the changing demands of your school and your audience.Read More