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As a marketing leader, a primary goal is sharing your school’s message with your community. While you already have an email list of former and current families, you are always looking for ways to expand your reach and drive interest in your school. One question we’ve heard often: Should schools purchase email marketing lists of prospective families?Read More
Is your school’s financial aid program producing unintended, negative consequences for your applicant pool and current families? The answer might surprise you. Schools want and need middle-income families to join their communities. Unfortunately, many schools use a financial aid model that actually discourages these families from applying for admission and aid. Here’s why and how to fix it.Read More
As School Head, you know that supporting diversity, inclusion, and equity requires more than enrolling culturally diverse students. With your Board, you may have considered multiple dimensions of building and sustaining an inclusive institutional culture for everyone. Your Board may have formally endorsed diversity-related initiatives through its most recent planning document. To establish an institutional commitment to authenticity about diversity, be sure to clarify and formalize the school’s “case” by crafting a Diversity Statement.Read More
No matter how you began the school year, teaching has never been more difficult. Teachers are often learning new instructional methods as they go, doing everything in their power to help their students overcome obstacles. As an academic leader, it’s imperative that you match their dedication with all the support and resources available.Read More
ISM recommends that your Development Office publish an annual Guide to Giving and Getting Involved to help your constituents understand the case for voluntary support and the myriad ways that they can be involved in your school community. It is critical to remind parents who are not regularly on campus that the school must be sustained through the commitment of time and money from its friends.Read More
Your website is the face of your school, especially when visits to campus are less than ideal. Your school website presents your school’s mission, describes what you offer to prospective students, and persuades families to submit an inquiry. Your goal as a marketing leader? Create content that encourages families to connect with your admission team.Read More
The impact of COVID-19 feels relentless. Whether your school returned to campus this fall, is conducting learning online, or is using a combination of the two, stress is imminent. Teachers can especially suffer from this stress as they balance new methodologies for instruction with their own family concerns. You must be able to recognize when a teacher may be reaching a level of burnout.Read More
Part of your “return to school” plan probably involved speaking with faculty and staff about how they could return to work fairly and safely, regardless of whether or not your campus would re-open for in-person instruction. Now is the time to reflect on those conversations.Read More
ISM Consultants have worked with many school Admission and Marketing Directors who enjoyed surprising spikes in their inquiries and applications during the late summer months. And, while this may seem like encouraging news, we caution against premature excitement.Read More
As an Admission or Development Director, it would be nearly impossible to do your job without the help and support of volunteers. The quality of your volunteers’ experiences with your school makes a profound difference in their ability to accomplish their given tasks and their willingness to volunteer again. Follow these “do’s and don’ts” when supporting your volunteers.Read More