Parents often contact multiple private-independent schools when choosing where to send their child.
Parents can make an inquiry to your school by phone, via email, through your website, or by way of social media. Your job as a member of the Admission Office is to turn that inquiry into a campus visit, where you can show your school in action.
Your website is among the first places a prospective family visits when researching your school. The website—and especially the home page—are your first chance to make your first impression. It should immediately communicate your mission, your vision for your students, and your place in the community.
Your school’s appeal letter is a core element of your annual fund campaign. It presents your mission to your donors and prospects, inviting them to make a gift to your school to further your cause and benefit your students.
Your letter tells them why their gift makes a difference and assures them that their gift will be used as intended. It’s critical that the letter captures the reader’s attention and leaves a lasting positive impression.
Organization is essential for effective communication with your parent body. It’s up to the Marketing and Communications Department to set the tone for your school’s parent communication strategy. We recommend using the three C’s to guide your efforts.
Small schools face an unique set of challenges when it comes to major gifts. With a modest staff and possibly smaller network within the community, it can seem like a daunting task to run a major gifts program. However, we’ve found that many of the challenges small schools believe they face are based in perception, not reality.
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