advancement eletter Vol16 No3 communication

The Three C’s of Parent Communication

Vol. 16 No. 3

Organization is essential for effective communication with your parent body. It’s up to the Marketing and Communications Department to set the tone for your school’s parent communication strategy. We recommend using the three C’s to guide your efforts.

advancement eletter Vol16 No3 funds

How Small Schools Can Approach a Major Gifts Program

Vol. 16 No. 3

Small schools face an unique set of challenges when it comes to major gifts. With a modest staff and possibly smaller network within the community, it can seem like a daunting task to run a major gifts program. However, we’ve found that many of the challenges small schools believe they face are based in perception, not reality.

advancement eletter Vol16 No2 readin

More Recommended Reading for Admission and Development Directors

Vol. 16 No. 2

To help fuel your ongoing professional development, we want to share a few resources you can pick up during the fall season. Whether you’re looking to rethink your fundraising strategy, bolster your leadership skills, or improve how you communicate with constituents, these books are perfect for admission, development, and marketing/communications administrators.

advancement eletter Vol16 No2 team

How to Create an Effective Enrollment Management Team

Vol. 16 No. 2

Recruiting and retaining mission-appropriate students is critical to your school’s success. Therefore, an effective enrollment management program that attracts prospective families, encourages enrollment, and continues to educate about the school’s value to promote re-recruitment is a necessity.

advancement eletter Vol16 No1 newsletter

5 Ways to Spice Up Your School Newsletter

Vol. 16 No. 1

Your school newsletter, whether electronic or print, is more than a series of reminders and notices. When crafted strategically, it is a shining example of your school’s mission at work.

Your school newsletter should illustrate the exemplary quality of the school’s education, the student body, and the people who deliver the program. It’s one of your strongest tools to influence recruitment and re-recruitment by showing the strength of your community, the value of programs offered, and the caliber of students and graduates produced.

advancement eletter Vol16 No1 ambassador

How to Create Student and Parent Ambassador Programs

Vol. 16 No. 1

Looking for a way to bring your community together? Empower your families and friends to advocate for your school? Consider an ambassador program.

Parent and student ambassador programs are a great way to expand your reach and share authentic success stories with prospective families.

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