Organization is essential for effective communication with your parent body. It’s up to the Marketing and Communications Department to set the tone for your school’s parent communication strategy. We recommend using the three C’s to guide your efforts.
Small schools face an unique set of challenges when it comes to major gifts. With a modest staff and possibly smaller network within the community, it can seem like a daunting task to run a major gifts program. However, we’ve found that many of the challenges small schools believe they face are based in perception, not reality.
To help fuel your ongoing professional development, we want to share a few resources you can pick up during the fall season. Whether you’re looking to rethink your fundraising strategy, bolster your leadership skills, or improve how you communicate with constituents, these books are perfect for admission, development, and marketing/communications administrators.
Recruiting and retaining mission-appropriate students is critical to your school’s success. Therefore, an effective enrollment management program that attracts prospective families, encourages enrollment, and continues to educate about the school’s value to promote re-recruitment is a necessity.
Your school newsletter, whether electronic or print, is more than a series of reminders and notices. When crafted strategically, it is a shining example of your school’s mission at work.
Your school newsletter should illustrate the exemplary quality of the school’s education, the student body, and the people who deliver the program. It’s one of your strongest tools to influence recruitment and re-recruitment by showing the strength of your community, the value of programs offered, and the caliber of students and graduates produced.
Looking for a way to bring your community together? Empower your families and friends to advocate for your school? Consider an ambassador program.
Parent and student ambassador programs are a great way to expand your reach and share authentic success stories with prospective families.
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