June is nearly over, school is out, and you would think there would be some downtime for the Development Committee until everything gears up again in September.
Independent School Management, Inc. offers the only interdisciplinary set of credentials that recognizes learning across the areas of admission, development and marketing/communications in private-independent schools through its new International Advancement Certification Program (IACP).
As Development Director, you are constantly striving to establish and nurture relationships with your families. Your school wants their support whether it is through the annual fund, a capital campaign, or annual auction. But you also want to keep them a part of your school family after their children leave—much like colleges and universities do. A great way to do that is to learn as much as you can about the family as early as possible. And you can start with the admission process.
One of the most important groups you should focus on building relationships with is grandparents. They love to support their grandchildren’s endeavors, including their schools—by paying tuition, volunteering, and providing financial support.
Katya Andresen, Chief Strategy Officer for the online donation-collection conduit Network For Good, shared in her blog “The Six Things I Wish I’d Known 20 Years Ago.” One of those things was:
What I wish I had also known about communications: Nothing beats a good story about one person. (Including a good story about two, 20 or 20,000 people.) Research is clear: if we want to spark someone’s empathy and inspire a donation, we must tell the story of our cause through one person (or animal). We must give our mission a pulse and save the abstractions and statistics for another day.
Palmer Trinity School, FL, is planning its 40th anniversary celebration and Development Officer Lauren Dowlen shared the steps the school has taken so far. This could be helpful for all our readers whose schools are facing a milestone, especially if you need a jumpstart!
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