Communicating Through Social Media

Vol. 10 No. 1

Social media is not going away. How many times have we written that line? We admit, we’ve published that statement over and over. But, in our defense, it’s not because we’re out of new ideas to write about—it’s because social media continues to impact today’s students more and more each time we sit down to construct a new issue of your monthly e-Letters.


Crafting Your School’s Newsletter

Vol. 10 No. 1

Over the past 10 years (that’s right, this season marks ten years of ISM’s e-Letters—happy birthday e-Letters!), ISM has published several articles about creating the perfect parent newsletter. Of course, 10 years ago the focus was more on printed newsletters and now the buzz is about greener, electronic alternatives. But, regardless if your school has moved over to an electronic-only format, sending out both printed and electronic variations, or is still relying on print solely, the content is what matters most.


Taking Care of Your Supporters in a Bad Economy

Vol. 10 No. 1

It’s a bit ugly out there. Or it’s still ugly out there. According to a new survey conducted by Campbell Rinker for Dunham+Company, 78% of donors will either not give or be more choosy about their donations, thanks to the economy.


An Effective “Thank You” Strategy to Generate Donations

Vol. 10 No. 1

When Martha Hagedorn-Krass wrote a thank you letter to President Clinton after his appearance at the Association of Fundraising Professionals March conference, her intent was to show appreciation for his comments on “green” energy projects at the Empire State Building and the Chicago Merchandise Mart. Hagedor-Krass, who is executive director of the Ronald McDonald House of Topeka Kansas, told the former president about the house’s current fundraising campaign to install new 80-to 95-percent energy efficient systems.


Reading Essentials for the Development Director

Vol. 10 No. 1

While the students at your school get all their new books for the year, we thought we’d ask ISM’s development consultants what books are essentials for their bookshelves. Here are a few they suggest:

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