Now that summer is upon us (or for some, nearly upon us), it’s time to step back and reflect. You’re thinking of your successes and perhaps even a few areas you’d like to improve for the coming school year. As Admission Officer, you’re probably focused on building and strengthening your school’s community.
Just because an enrollment contract is signed doesn’t mean that the student will attend the coming school year. A lot can happen over the summer months, including families simply feeling disconnected from your mission—especially new families.
Facebook has created a whole new lingo (and has turned nouns into verbs). You can “friend” and “unfriend” someone or, in a less drastic move, simply “hide” their posts from your wall. You are constantly asked to “like” or “share” posts. If you are using social media as part of your school’s development efforts, you are likely to ask your Facebook “fans” to do one of those things too. It’s a call to action, an engagement tactic.
In a Webinar delivered to the team at Network for Good, technology guru Guy Kawasaki outlined his top ten social media tips for nonprofits. One of them is “add bling.”
Huh? No, we are not talking about diamond-studded accessories here. We are talking visuals. Guy says add them—or a video—to every post.
Peter Sagal, best known as the host of NPR’s very popular game show Wait, Wait … Don’t Tell Me!, says that “giving, altruism, is a pleasure, but it can be fun. But it also can not be fun. You have to find a way to let people enjoy, access the enjoyment of giving.”
Your annual fund is the foundation of all the fund-raising activities at your school. It is your primary source of charitable support, funded by the greatest number of your constituents, and it is where you build your school’s culture of philanthropy. Your annual fund lets you enhance your programs to give your students the best educational experience possible. So, what do you do when your school is simultaneously running a capital campaign for new buildings or an endowment? You can’t put your annual fund on hold. Do you ask for money twice?
Page 1 of 6