Make Your Next Open House Exciting and Effective

Vol. 11 No. 1

Some campuses have better luck than others with open houses. On the ISM e-Lists, people have shared their successes as well as their frustrations concerning their open-house events. The one thing everyone agrees on is that if you can get families to tour your campus, and you have taken the time to plan and practice, an open house can be a profound event.


Attention-Getting Facebook Content

Vol. 11 No. 1

As Admission Director, you’re responsible for keeping your families, alumni, and faculty engaged with your school. You do this through multiple communication channels, which most likely includes social media sites. If you take advantage of free social media platforms, your plan probably implements Facebook as a resource for connecting your school’s events and news to your audiences. Significant changes have been made to Facebook over the last year. Are you maximizing these advances?


What Constitutes a Major Gift?

Vol. 11 No. 1

In the seven decades following its 1923 establishment, Glassboro State College in South New Jersey was essentially the teachers' college for the area. A solid, growing college for many locals and in-staters, it was best known for hosting the historic summit between President Lyndon Johnson and Soviet Premier Aleksei Kosygin in 1967.


How Does America Give? Check Out This Tool

Vol. 11 No. 1

The Chronicle of Philanthropy just published an interactive online tool to show you how America gives its money to organizations.

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