Re-enrollment as Re-recruitment

Vol. 11 No. 3

How many times a day do you see or hear ads from cell service providers, telling potential customers how they offer faster service, better coverage, and cheaper rates than the other guy? They spend all their time and effort attempting to lure new customers. Same goes for cable television providers. But what effort goes into retaining their customers? Generally, not much. These services usually have their customers nailed into two-year contracts. It’s easy to argue that the law of inertia tends to keep customers where they are beyond two years—and the thought that it's not really worth the effort to move.


‘Tis the Season for Service … and Open Houses

Vol. 11 No. 3

In last month's issue, we talked about open houses. This month, we want to share some creative ideas that we found on the ISM Admission e-list.

The holiday season always generates a lot of service projects to help those in need, troops overseas, the elderly, shut-ins, and others who may not be able to be with their families, or have the means to fully care for themselves or their families, etc.


Getting Your Board on Board for Development!

Vol. 11 No. 3

Consultant Susan Howlett, author of the book Boards on Fire!, was charged with training a trails-based nonprofit’s Board to ask for major gifts. When she broached the issue, she said they were highly resistant.


Tips To Take Care of Yourself

Vol. 11 No. 3

As Development Director, your duties are in full swing—annual campaign, volunteer training, event management, year-end giving campaign around the corner, donor cultivation and stewardship, maybe even a capital campaign to boot. With all that activity, its amazing you have time to breathe, let alone take time to take care of yourself. But it’s important to give yourself permission to see to your own needs. Don’t collapse under all the pressure! Here’s a few ideas to help you balance.

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