Now that summer is upon us (or for some, nearly upon us), it’s time to step back and reflect. You’re thinking of your successes and perhaps even a few areas you’d like to improve for the coming school year. As Admission Officer, you’re probably focused on building and strengthening your school’s community.
Just because an enrollment contract is signed doesn’t mean that the student will attend the coming school year. A lot can happen over the summer months, including families simply feeling disconnected from your mission—especially new families.
Facebook has created a whole new lingo (and has turned nouns into verbs). You can “friend” and “unfriend” someone or, in a less drastic move, simply “hide” their posts from your wall. You are constantly asked to “like” or “share” posts. If you are using social media as part of your school’s development efforts, you are likely to ask your Facebook “fans” to do one of those things too. It’s a call to action, an engagement tactic.
In a Webinar delivered to the team at Network for Good, technology guru Guy Kawasaki outlined his top ten social media tips for nonprofits. One of them is “add bling.”
Huh? No, we are not talking about diamond-studded accessories here. We are talking visuals. Guy says add them—or a video—to every post.