Financial aid applications are rolling in. Formulas are being tested. Your committee is working in overdrive, reviewing and organizing applicants. Decisions are being made. Final decisions are being made. Now, it’s time to send out notifications to those receiving financial aid, and to those not qualifying.
SUCCES. No, it’s not a misspelling. It’s the acronym for what authors Chip and Dan Heath call “sticky messages.”
In their book Made to Stick: Why Some Ideas Survive and Others Die, the Heaths outline six key principles that are the recipe for messages that resonate. Consider how to adapt SUCCES into your marketing message.
If your school has a Facebook presence, but you’d like to see more wall banter, why not have some fun? Facebook isn’t just for posting cat pictures! Give your Facebook fans something to comment on, just for the sake of commenting. After all, engagement it what it’s all about, and it’s a painless way to engage your alumni.
Admission at your school is either fixed date, rolling, or a combination of the two. Whatever your method, you are going to be sending each applicant a letter of acceptance, a deferral until some criteria is completed, a regret, or placement into the waiting pool of candidates.
As Admission Officer, your position requires you to always be thinking outside of the box. You’re constantly looking for new ways to connect with potential families, to virally spread your school’s mission, and keep your current families engaged. Perhaps your role includes managing social media, or working parallel with the Development Office on its mission, or both, plus any number of other possible work combinations.
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