If your school has a thriving summer program that attracts students not just from your school but from neighboring schools as well, you have a pool of recruiting potential at your fingertips. But you’re thinking, “I don’t want to come across as I’m taking advantage of the situation.” You don’t have to. We have subtle tips that will help you work with the Summer Program Director to pique the interest of your summer attending families.
Word-of-mouth marketing is the most powerful marketing you can invest time in. There is no budget to consider, no approval to seek, no research to undertake. It’s merely tossing a topic of conversation out to the masses and waiting for it to grow to a roar. Right?
E-mail has become the preferred form of communication for many people. You get messages and take action on your own time. It’s true that chockfull inboxes can be unwieldy, and messages can get lost or deleted. And, let’s not forget the scourge of spam, too. However, receiving an e-mail from a recognized source—like your school—puts the information in writing that the reader can easily respond to 24 hours a day.
Both ISM and CASE offer a plethora of information, strategies, and resources for private-independent schools. Some materials are free (e-letters, e-lists, PDFs, etc.), while other materials are free for members, like ISM Consortium Gold members.
Some campuses have better luck than others with open houses. On the ISM e-Lists, people have shared their successes as well as their frustrations concerning their open-house events. The one thing everyone agrees on is that if you can get families to tour your campus, and you have taken the time to plan and practice, an open house can be a profound event.
As Admission Director, you’re responsible for keeping your families, alumni, and faculty engaged with your school. You do this through multiple communication channels, which most likely includes social media sites. If you take advantage of free social media platforms, your plan probably implements Facebook as a resource for connecting your school’s events and news to your audiences. Significant changes have been made to Facebook over the last year. Are you maximizing these advances?
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