giftbutton360

Caveats Concerning Pledge Drives

Vol. 12 No. 2

When making personal solicitations during a capital/major gifts campaign, volunteers often end their visits by giving pledge cards to prospective donors. This can let a prospect “off the hook” because it eliminates the subtle pressure to act during the visit. Once the volunteer leaves, the pledge card may end up in a “to-do” pile on the person’s kitchen counter—or, worse, be misplaced or unintentionally tossed into the trash.

SMpeeps360

How Development Directors Should Utilize Social Media

Vol. 12 No. 2

In the private school world, social media objectives are commonly the responsibility of the Admission Office. However, social media is just as powerful for the Development Director as it is for the Admission Officer. If you’re not taking advantage of social media with your school’s constituuents and fans for fund raising and volunteering, then you’re ignoring one of your strongest sources for support.

megaphone360

Getting Your School's Message Heard

Vol. 12 No. 2

Marketing experts like to say that all good ideas have already been done—being creative is knowing how to add a fresh spin on an old idea. Charles Mingus says, “Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.”

twitterbird360

Twitter Etiquette

Vol. 12 No. 2

Twitter is the place to be—if you know how it works. As in every Web community, there are rules to follow when engaging with members and sharing your interests. Twitter, unlike other online platforms, limits your character count and minimizes your profile exposure. But it’s a great community for educators linking to thousands of great bloggers and resources. In fact, Twitter has more educators than almost any other social media site.

Connect with ISM: