Your “Ask” Calendar

Vol. 12 No. 7

Sometimes it can feel as though fund raising never stops. As soon as one campaign is over, another begins. Once the Parent Association raises enough money to send students to band camp, they begin another for basketball uniforms—and doesn’t the biology lab need new beakers?

All of these requests can drown your families in a tidal wave of requests for money, leaving them exhausted by the time the annual fund comes around. An easy way to fix this is an “ask” calendar.


How Donor Incentive Programs Backfire

Vol. 12 No. 7

Tiered memberships. Financial incentives. Substantial rewards. These dangle like carrots tied to the proverbial stick, encouraging potential donors to reach for their wallets to make gifts to your private-independent school. But, are donor incentive programs really the way to drive donations?


“Welcome!" Now What?—What You Send to Accepted Students

Vol. 12 No. 7

After days of maneuvering around stacks of unopened envelopes balanced on desks like paper Jenga towers and peering at indecipherable handwriting on recommendations and evaluations, you’ve done it. You have created the perfect incoming class for next school year. You are about to make some fortunate children (and their parents) incredibly happy. Now, to tell them the great news!

Enter your acceptance packet.


Three Social Media Sites You Don’t Hear About Anymore

Vol. 12 No. 7

Remember when a “post on your wall” meant some strange form of graffiti and everyone had an AOL chat handle? In memory of some of our favorite social Web sites of days gone by, here is a list of three defunct social media sites, why they tanked, and what your school’s social marketing campaign can learn from their errors.

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