“How Can I Give When I’m Already Paying Tuition?”

Vol. 12 No. 4

Your phone rings, and it’s an outraged parent on the other line, demanding to know why they’ve received a request to make a gift to the Annual Fund. “I just paid the tuition bill for this semester!” they say. “How could you ask me to give even more! It’s the holidays, and money’s so tight right now. I don’t know if I can give gifts for my family this year, let alone the school!”


Holiday Tips for the Development Office

Vol. 12 No. 4

Happy New Year!

Okay, it’s a little early to say that, but it would serve you well to start thinking about December 31st now. Conventional wisdom and research show that most charitable giving occurs during the last week of the year, with the most donations occurring on the last two days. (Of course, the tax deadline incentive helps with that philanthropic phenomenon.)


Correcting Mistakes and Second Chances: Misinformation in the Application Process

Vol. 12 No. 4

As hard as we try to perfect important school forms and paperwork, it’s inevitable that mistakes occur. Acknowledging this basic fact of life can make you more understanding when you notice errors in a student’s application. That said, you should make allowances for blunders made innocently while recognizing and confronting those made purposefully.


Admitting Legacy Students

Vol. 12 No. 4

You care about your former students, whether they go on to become chemists, priests, or teachers just like the ones who inspired them in your school. You want them to remember their days in your classrooms fondly, reflecting their accomplishments with pride to their own children. And – if you and your school have done a superb job – perhaps they will wish to enroll their son or daughter in your private-independent school.


Donor Recognition: Appealing and Gratifying to the Donor

Vol. 12 No. 3

When choosing your means of thanking contributors to your fund-raising campaigns, keep each major donor’s identity and interests in mind. Public recognition is a secondary motivation for many donors. Peer identification can be seen as a positive business or social by-product, and you may find many “public” settings in which to perform continued recognition.

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Fund-Raising Ideas for the Young at Heart

Vol. 12 No. 3

How you raise money for your school is your full-time focus. It’s serious, driven work that can quickly consume your thoughts as well as your personal time. But not all your efforts have to be serious. Sure, your major campaigns and annual fund need to be as focused as possible, but there are some lighthearted, fun, even funny, ways you can set goals for your smaller fund drives. Here are a few ideas.

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