Sustaining Member Programs Do Work

Vol. 12 No. 1

If you listen to public radio or watch public television, you’ve heard their appeals to be a sustaining donor. That is, you have the option of contributing X number of dollars a month, usually via a credit card or debit card. This can be quite appealing to an individual who can’t quite see themselves writing a $720 check, for example, but who says “Yes, I can do that” to a monthly $60 deduction to support the station, program, or cause. It’s all the same amount in the end; it's all about the delivery method.


What Motivates Donors to Give?

Vol. 12 No. 1

Recently, Christopher Davenport of Movie Mondays for Fundraising Professionals asked three donors what was the number one factor that motivates them to give. The answers should not surprise you.


Attract Families With Facebook

Vol. 12 No. 1

Families are your school’s strongest advocates for your education program. They play an important role in your social media strategy to promote viral marketing. According to Marketing to Moms Coalition’s 2012 State of the American Mom report, only 4% of moms and 7% of dads are willing to post offers from companies on their page. This means that “fan pages” struggle to gain shares from parents, which is the ultimate necessity for increasing positive brand awareness.


How to Get Your Faculty Ready for Your Open House

Vol. 12 No. 1

Open house season is around the corner and already it’s trending on ISM’s EList for Admission Officers. Members have been discussing the key to their open house success relies on an effective marketing orientation for teachers. Given the faculty’s influential role, training helps teachers understand their purpose at admission events.

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