Summer vacation’s almost here for your faculty and students, but you may still have seats to fill, turning your school’s empty nest into a full house of mission-appropriate students. But how do you engage families during a time when classrooms are empty, teachers are away from campus, and your contractor’s placed “Do Not Enter” signs around the renovations?
Don’t worry! Amy Riley, ISM Consultant and Academic Dean for our IACP certification, has a few ideas on how to turn a hot mess of summer visits into an effective recruitment program.
Not too long ago on the Admission Officer e-List, someone mentioned a struggle to retain students from the preschool/day care program into the school’s kindergarten classroom. While parents had not complained about the school’s care or education of their children, enrollment from the preK program to Kindergarten was incredibly low.
If your school struggles with a similar retention issue between grade divisions, the solution may lie in your communication strategy.
Naming opportunities recently came up as a topic of conversation on our Development Director e-List. After all, publicly acknowledging a major donor with a plaque or a sign on campus is a fantastic way to say thank you for his/her support. That said, your school—spearheaded by the Development Office—should plan how it will approach donors interested in signing their names on your school, in a manner of speaking.
What’s playing over your headphones lately? Music, or a favorite morning talk show? You could use your spare time as a way to find out what’s going on with your peers and learn new techniques through podcasts! Podcasts are like pre-recorded radio shows you can download to your phone, music player, or computer. This month, we’ve found three we think Development Directors will appreciate.
As an Admission Officer, you’re asked to wear many different hats—one of them requires that you create original content for your various marketing initiatives. The demand for original content grows with each passing year, requiring dedication and consistent publishing. The temptation to “borrow” an idea or the turn of phrase from another article, thus saving you time to devote to other things, can be strong. Should you not cite or annotate properly, however, you could be held to the same standards as former Buzzfeed “viral politics” editor, Benny Johnson.
Johnson’s case demonstrates that ignorance will not protect you or your school should you unwittingly copy someone else’s ideas. Understanding the many forms of plagiarism—and how to properly cite your sources—is crucial as you implement any content-creation strategy. We’ll go over how, exactly, Johnson plagiarized his content, and how you can still adopt online resources for your content without crossing the line from resource to plagiarist.
Once upon a time, school newsletters were little more than Xeroxed to-do lists for parents, reminding them of upcoming deadlines and maybe including the next week’s lunch menu. Since then, newsletters have evolved quite a bit, becoming a powerful piece of emailed or web-hosted marketing—if they’re properly formatted.
To get you started, we’ve got a list of the must-do’s (and must-don’t’s!) that every successful school newsletter editor should check off.
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