development eletter Vol13 No2 afterschoolprogram

Advertising Your Local Business Supporters

Vol. 13 No. 2

Does telling people which vendors or donors have contributed to your school—financially or otherwise—constitute advertising?

To answer that question, let’s play a game of “What If” this month. “What if” your private school has a spectacular after-school athletics program, made possible through community partnerships with local gyms and other vendors. Let's also pretend that your private school has a policy that forbids advertising of parent (read: local) businesses in its various publications and newsletters. Would partnering with these vendors break that policy?

development eletter Vol13 No2 communicationideas

The Pros and Cons of Payment Methods

Vol. 13 No. 2

There are dozens of ways for donors to make their financial contributions to your capital campaign or annual fund, and each has advantages and disadvantages. With your time at a premium, you can’t evaluate them all. To help you decide what method works and which wastes your resources, we've compiled this pro-con list of three common methods of payment.

admissions eletter Vol13 No2 openhouseideas

Open House Tips and Tricks

Vol. 13 No. 2

October heralds open house season. Just as every school is different, no two schools run open houses in exactly the same way. Here are some insights gleaned from the open house veterans on our Admission Director e-List!

admissions eletter Vol13 No2 warrioradbanner

Stories, Not Statistics: Lessons From the “I Am a Warrior” Campaign

Vol. 13 No. 2

We recently featured Valley Christian School’s “I Am a Warrior” campaign in our Private School News e-Letter. The school's campaign garnered several national awards and received great community response, with a 20% jump in enrollment over the two years since the campaign began. Marketing Director Kim Ellefsen attributes much of the campaign’s success to her fantastic school and the support of her school’s program leaders, but the campaign itself is quite remarkable.

So let’s take a look at how Valley Christian’s campaign succeeded—and apply the lessons at your school.

Connect with ISM: