Does telling people which vendors or donors have contributed to your school—financially or otherwise—constitute advertising?
To answer that question, let’s play a game of “What If” this month. “What if” your private school has a spectacular after-school athletics program, made possible through community partnerships with local gyms and other vendors. Let's also pretend that your private school has a policy that forbids advertising of parent (read: local) businesses in its various publications and newsletters. Would partnering with these vendors break that policy?
There are dozens of ways for donors to make their financial contributions to your capital campaign or annual fund, and each has advantages and disadvantages. With your time at a premium, you can’t evaluate them all. To help you decide what method works and which wastes your resources, we've compiled this pro-con list of three common methods of payment.
We recently featured Valley Christian School’s “I Am a Warrior” campaign in our Private School News e-Letter. The school's campaign garnered several national awards and received great community response, with a 20% jump in enrollment over the two years since the campaign began. Marketing Director Kim Ellefsen attributes much of the campaign’s success to her fantastic school and the support of her school’s program leaders, but the campaign itself is quite remarkable.
So let’s take a look at how Valley Christian’s campaign succeeded—and apply the lessons at your school.