Fundraising events: Whether they're one-offs for a special capital campaign or a school tradition, fundraising events are profitable, engaging ways for your school to raise money. Such events often require you and your team—along with a volunteer cadre of parents and community members—to put in time before, during, and after the event to make it successful, often without pay and "volunteering" their efforts.
But can school employees work as volunteers when they pitch in for fundraising events? Should they be paid for their time? The answers to these questions could determine whether your school could face repercussions with the U.S. Department of Labor.
Over the past year, we’ve written on a range of topics, from treating your faculty like prospective donors to the partnership between the Development and Admission offices—and we’ll be sure to cover more hot topics in the year to come. Before we move on, though, let’s look back to articles from our top-read editions of the Development e-Letter in 2014.
As an Admission Officer, your mission is to form relationships with prospective families, which you can't do until they first contact your school. One of the ways in which you can entice families to call the office is to exclude important information from print materials and the website. This technique can certainly work, but some schools believe in a policy of transparency, maintaining that building trust with future parents is more important than providing an excuse for the initial contact.
Of course, there are advantages and disadvantages to withholding information from marketing materials, so let’s break down some of the nitty-gritty details.
Over the past year, we’ve written about everything from perpetual enrollment to the contents of your school’s welcome packet—and we’ll be sure to cover more hot topics in the year to come. Before we move on, though, let's look back to the top-read articles in the Admission e-Letter over the past year.