Social media can excite your audience. It's an opportunity to connect on a more personal and immediate level with your constituents, drawing them in and immersing them in the daily activities of life on campus. They present a positive picture of your school to prospective students, and remind current families why they chose you in the first place.
Of course, such campaigns require time and resources, which can be at a premium in the Admission Office. To make sure you give your social media strategy the attention it deserves, we've got some recommendations to make good use of what limited time you have.
Everyone likes a rags-to-riches story, but one small community in Vermont was stunned to learn of the wealth Ronald Read, a gas station attendant and janitor, had amassed during his lifetime—and left to the local library and hospital. When he passed away last June, his attorney discovered stock certificates ultimately worth $8 million in Read’s safety deposit box, ready for dispersal between his kin and community.
While the story is sensational, it serves as a reminder to cater to all the “Ronald Reads” in school communities. You never know where your next legacy gift is coming from, and it could be from someone as seemingly humble as the janitor whose nephew attends your school.
Consistent communication with donors keeps them coming back to your school with the necessary funds to pay for improvements. But, as one non-profit fundraising expert discovered, organizations like your non-profit private school often lack follow-through with online donors—losing out on future donation opportunities.
In a recent poll on our Admission Director’s e-List, schools discussed their rationale for having (or forsaking) sibling discounts. A myriad of options were presented, running the gamut from capped tuition or percentage discounts to none at all. We’d like to take a moment to share some perspectives on the situation, based on what participants have contributed.
It’s that time of year again: re-enrollment. Images of you chasing tardy families down the street waving paper contracts might spring to mind. The struggle to underscore the importance of deadlines to your school community—only for them to tell you that they didn’t know the deadline and its importance!—may haunt your dreams.
To avoid these night terrors, try these communication strategies to encourage your parents to enroll on time. Ranging from gentle reminders to downright entertaining videos, we’ve got a solution for just about every school.
Fundraising events: Whether they're one-offs for a special capital campaign or a school tradition, fundraising events are profitable, engaging ways for your school to raise money. Such events often require you and your team—along with a volunteer cadre of parents and community members—to put in time before, during, and after the event to make it successful, often without pay and "volunteering" their efforts.
But can school employees work as volunteers when they pitch in for fundraising events? Should they be paid for their time? The answers to these questions could determine whether your school could face repercussions with the U.S. Department of Labor.
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