There are dozens of ways for donors to make their financial contributions to your capital campaign or annual fund, and each has advantages and disadvantages. With your time at a premium, you can’t evaluate them all. To help you decide what method works and which wastes your resources, we've compiled this pro-con list of three common methods of payment.
We recently featured Valley Christian School’s “I Am a Warrior” campaign in our Private School News e-Letter. The school's campaign garnered several national awards and received great community response, with a 20% jump in enrollment over the two years since the campaign began. Marketing Director Kim Ellefsen attributes much of the campaign’s success to her fantastic school and the support of her school’s program leaders, but the campaign itself is quite remarkable.
So let’s take a look at how Valley Christian’s campaign succeeded—and apply the lessons at your school.
It’s another school year at your private-independent school, which means it’s time to introduce a new set of families to your annual fund campaign—to start educating them on how important their gifts are to the school at large. Many schools have adopted short, easily digestible videos as their primary explanatory platform. Posted on the school’s social media accounts and shown during parent gatherings, these videos can quickly explain both the existence and importance of community participation in the annual fund.
Not feeling especially tech-savvy or inspired for your own video? Let’s look through five annual fund videos produced by private schools of all shapes and sizes to get ideas for your school’s annual fund introduction.
(Primary image credit to David Phillip/AP Press)
The ice bucket challenge issued by The Amyotrophic Lateral Sclerosis (ALS) Association was simple. Either participants donate a small amount to The ALS Association and film themselves dumping a bucket of ice water on their heads while publically “calling out” others to do the same, or donate a slightly larger altogether to avoid a filmed dunking. The challenge basically took over the Internet, creating a viral sensation that has garnered The ALS Association almost $100 million in donations. (In comparison, they raised $2.7 million in the same time frame last year, some 3400% increase in donations.)
Like The ALS Association, your private-independent school strives for increased donations from generous people to impact the lives of young students. If you’d like to mimic The ALS Association’s success, scroll down for some lessons to take from their viral marketing campaign to adopt for your own initiatives.
Pictures get more attention than text—why do you think Vine and Pinterest have taken off? That’s aside from the wild success of YouTube and the resulting interest in video for multimedia marketing campaigns. But video can be an intimidating medium to try for an admissions campaign. For your viewing pleasure, then, we’ve found seven private-independent school admission videos to inspire your own video campaign and show what can be done on various size budgets.
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