Printed marketing materials can be a huge expense in any private school Admission Office’s budget. Heavier paper and odd sizes can multiply your bill at the post office. These increasing expenses may make you reconsider the wisdom of the traditional print route and opt instead for a digital viewbook experience for your prospective families. After all, everything’s electronic these days—why shouldn’t your viewbook go virtual, too?
But believing that a digital viewbook experience is a panacea for your budgetary woes can land your office in hot water, fast. Keep reading for some advantages and disadvantages of virtual viewbooks.
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