development eletter Vol13 No5 Top10

Top Ten Development Articles of 2014

Vol. 13 No. 5

Over the past year, we’ve written on a range of topics, from treating your faculty like prospective donors to the partnership between the Development and Admission offices—and we’ll be sure to cover more hot topics in the year to come. Before we move on, though, let’s look back to articles from our top-read editions of the Development e-Letter in 2014.

admissions eletter Vol13 No5 brochure

Withholding Information on Marketing Materials: Advantages and Disadvantages

Vol. 13 No. 5

As an Admission Officer, your mission is to form relationships with prospective families, which you can't do until they first contact your school. One of the ways in which you can entice families to call the office is to exclude important information from print materials and the website. This technique can certainly work, but some schools believe in a policy of transparency, maintaining that building trust with future parents is more important than providing an excuse for the initial contact.

Of course, there are advantages and disadvantages to withholding information from marketing materials, so let’s break down some of the nitty-gritty details.

admissions eletter Vol13 No5 archivereca

Top Ten Admission Articles of 2014

Vol. 13 No. 5

Over the past year, we’ve written about everything from perpetual enrollment to the contents of your school’s welcome packet—and we’ll be sure to cover more hot topics in the year to come. Before we move on, though, let's look back to the top-read articles in the Admission e-Letter over the past year.

development eletter Vol13 No4 lawfulgifts

Donor-Advised Scholarships

Vol. 13 No. 4

A donor establishes a scholarship fund at your school—maybe to attract more diverse applicants or to help remarkably qualified applicants who need financial assistance. The donor, however, expects to have a final say in who receives the scholarship, because it's “her” money providing the opportunity. This type of conflict of interest when it comes to scholarship distribution can quickly lead down a slippery slope of unlawful practices. In fact, other "standard practices" around donor-funded scholarships may be illegal altogether.

If you’re in any doubt whether a practice is unlawful—even if it seems like a common-sense decision and the “right” thing to do—you should consult your school’s lawyers to avoid any entanglements. There are, however, a few common pitfalls we see often enough to feel they're worth warning against.

development eletter Vol13 No4 GivingTuesday

#GivingTuesday: Supporting the Gift of Education

Vol. 13 No. 4

(Primary image credit to Charity Navigator)

Elevate your “cause” this holiday season by remembering the core reason of the season: The holidays are a time for giving. To reignite the true meaning of the holidays, the United Nations Foundation and community center 92nd Street Y began an initiative known as Giving Tuesday—or #GivingTuesday, if you’re on social media. The goal of this new “holiday” on the Tuesday following Black Friday and Cyber Monday is to counter corporate forces that have corrupted the giving season to one of capitalistic consumerism.

Private-independent schools have adopted the event as an opportunity to remind their communities that they could give the gift of education to local students—thereby turning a national event into a local one.

admissions eletter Vol13 No4 nameta

“Admission” Versus “Admissions”

Vol. 13 No. 4

Ever wonder what you’d be like if your name were different? If your parents had chosen Steve or Mary instead of Bob or Sue? The logical answer is that you’d be the same person you’ve always been, regardless. There’s always that niggling voice in the back of your head, though, whispering that you’d be more assertive as a Mary or nicer as a Steve.

There’s a similar debate over the name of your office, with little consensus between schools. Titles and office names are the first impression you give to any prospective family—or fellow peer—and can color someone’s initial judgment of both you and the work you do. With that in mind, let’s consider the many rationales for “Admission” or “Admissions,” and reflect on the potential hidden meanings behind your choice of title.

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