If you’re not already subscribed to ISM’s e-Lists, then you’ve missed some great conversation from fellow Development Directors. To get you started, we’ve collected several great insights from your peers around the country and the world as they crowdsource common knowledge to every Director’s problem.
Your school’s administrators—from the School Head, to the Admission Director, to the Business Manager—are all ambassadors of your school’s mission. They are the physical “faces” to your community that embody your school’s values. Their ambassadorship means they all have vital roles to play in promoting and representing your annual fund and capital campaigns to current and potential donors.
Social media can be a powerful tool. It’s the online driver of word-of-mouth recommendations that keep your admission pool full. However, the platforms are only useful if your school uses its accounts strategically. Having an account for the sake of having one—without knowing who your audience is or what you want them to do—will waste time and resources when you have none to spare.
Sometimes people removed from a sticky situation can see solutions to the problem better than the person mired in it. Our Admission Director e-List has been lively lately with such solutions, and we thought we'd share their insights with you, dear readers!
In 2014, online megastore Amazon boasted nearly $90 billion in net sales. It currently hosts 54 million “Prime” shoppers subscribing for special deals and the coveted 2-day free shipping option. And now, using the AmazonSmile program, a percentage of those sales can go toward your nonprofit private-independent school.
A dose of inspiration can be the best cure to the winter blues, which sap our motivation and creativity. To re-energize you for the second half of the academic year marathon, we found three motivational videos for you to watch over your lunch break (or during your afternoon sanity check).
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