In our last Source issue, we discussed two root causes why parents may choose to withdraw their children from your school: safety concerns and “financial reasons.” This month, we’d like to take a look at two more reasons why re-enrollment is a top priority for your Admission Office this spring. While these aren’t the only problems to watch out for and address during your re-recruitment, they’re certainly common enough to warrant special attention as you continue to court your currently enrolled families for the 2016-2017 academic year.
While your Admission Office is busy determining who will receive a coveted invitation to attend your school in the 2016-2017 academic year, it’s time to start thinking about how you will convince those accepted students to attend your school. Accepted Student Days are a great way to continue to court those families you’ve determined are mission-appropriate by welcoming them to your campus for a special, accepted-students-only reception, encouraging them to build relationships with current families and faculty.
Make your Accepted Student Day an unforgettable event and a wonderful recruitment tool with these seven tips.
The Association of Fundraising Professionals recently released its tenth annual survey, the 2015 Fundraising Effectiveness Survey Report (FEP). While it’s not specifically geared toward private-independent schools, its findings—particularly those surrounding donor attrition and retention—offer some intriguing fundraising opportunities for organizations who care to pay attention.
Buyer personas are useful marketing tools for businesses, as they break down a typical customer's likes, dislikes, attitudes, and habits. Similarly, "donor personas" help the Development Office better identify and appeal to potential donors—but you have to craft them first. Take these four steps to write donor personas that help you craft effective, poignant communication with those who want to help your school grow.
It’s January, which means there’s a fresh crop of potential student applications piled on your desk, waiting to be evaluated. While you’re combing through these forms, you’ve got a second form of recruitment this spring to remember: Re-recruitment. Just because your students currently attend your school doesn’t mean that they’ll automatically plan to return this fall. Here, then, are two reasons why families may choose not to re-enroll at your school for the 2016-2017 academic year.
Pictures spice up plain text and lead to greater audience attention. (There’s a reason why we publish Source articles with images!) They’re an important part of your communications strategy, and should be used, well, strategically. Images tell your school's story in ways that other mediums cannot. Pictures document moments and connect viewers to the spirit, energy, and excitement of your school's programming.
So grab your camera and become a new-age bard by using these storytelling tips through the photos you select to attract interest and investment in your school.
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