Everyone seems to be glued to portable screens these days, whether that’s a phone, tablet, or some other newfangled device that blinks and buzzes and glows at its porters. Considering this newfound attachment to cellular devices, some schools on our Development e-List have wondered whether text-to-give programs could (or should) be integrated into their general fundraising programs. We’ve compiled a list of benefits and disadvantages to consider when looking at your constituents’ phones as a gateway to their wallets.
It was a once-in-a-lifetime shot, and Bethany Academy mother Angela Ramey couldn’t have had a better time to make it.
Standing in the middle of the gymnasium, dwarfed by towers of boxes packaged for needy families to enjoy a hearty holiday meal and surrounded by cheering students and parents, Angela and her daughter Grace pump themselves up for the opportunity to halve their 2016-2017 tuition bill.
It’s the holiday season once more. Family and faculty alike have had a semester to settle into the rhythms of academia, and you have a small breather between semesters. Still, it’s not quite time to relax before the new (calendar) year begins. Now is the perfect time to receive feedback through surveys from parents on your school’s processes to improve your funnel for next year’s recruits while retaining current students.
Before you ask your parents the first questions that come to mind, however, let's take a deep breath and plan ahead to avoid possible roadblocks.
Take a moment to look at your school’s Facebook fan page. There's probably a banner picture of smiling students. Your school’s general updates and accolades fill the feed, exciting prospective parents at the possibilities your academic program could offer for their child.
Is anything missing? Well, not anymore. For the space of about a week, Facebook completely erased reviews for private schools before mysteriously reinstating them.
Imagine this scenario: your school’s online donation page is hopelessly outdated and requires upgrading, both for aesthetic and security reasons. The price for an experienced web designer in your area is more than your school expected to pay for the work. However, hope appears in the form of a PTA parent who says he'd be willing to tackle the project for free.
You’d jump for joy at the serendipitous solution to your problem, right? Not so fast. Before the project is done, you might end up paying more for your “free” work than if you’d hired a professional in the first place.
We’re approaching the peak of holiday season, which often means a flood of last-minute donations as donors scramble to make their tax-deductible gifts before the new year. The season of giving thanks for friends and family often extends to generous donations, but not all increased generosity counts as a “major gift.” As you establish your protocols for the coming deluge of donations, we have some guidelines for you to consider when defining what a major gift means to your school.
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