Electronic communications make reaching potential students and their families as simple as pressing the “send” button. To do that, however, you need email addresses, which can be time consuming to collect when you have to advertise your upcoming enrollment events next week. The temptation to purchase the emails of likely local prospects is like a siren call, luring you to trade your budget dollars for easy access to information—but they’re not worth your time or money. Why? Well, we’ve got a few reasons for you.
If you’re a follower of social media trends, you know that the more “authentic” a post sounds, the greater a response it will generate from your audience. “Natural” voices help foster relationships and prevent readers from feeling like you're selling something instead of engaging them in conversation. One of the best ways to unleash your school’s “authentic” and “natural” voice is to encourage your faculty and staff to post about your school on their personal social media profiles.
Volunteers are vital to your school, but especially to the Development Office. These people represent those who believe so much in your school’s mission and what it’s accomplishing in your community that they’ll freely offer their time, talents, and dedication to further your school’s goals.
While you need volunteers to help your school function, your volunteers also need certain things from you to ensure their success and to keep them coming back to help in the future.
Storytelling lies at the heart of every successful annual fund or capital campaign. Everyone wants to hear how the school changed the lives of its students and their families, coupled with an inspirational call-to-action to help the school continue to bring its mission to more people. Getting those stories, though, can sometimes feel like panning for gold—Lots of work for a single nugget you can use—but it doesn’t have to be that way.
This month, we’ve got three questions to ask your school’s key stakeholders to find those shining stories.
On our Admission e-List, discussion bloomed over the right way to attract more diverse applicants for various grade levels. Encouraging a diverse, accepting culture is a primary goal of many schools’ recruiting efforts, representing part of a school’s overall mission to create inclusive environments and help its students become citizens of the world.
With that in mind, we’ve put together some tips for those who’d like to diversify their applicant pool while keeping their school’s mission at the heart of all recruitment efforts.
Generating social media content that resonates with your school’s varied audiences requires time, energy, and inspiration. If you need extra hands to help create your school’s posts, updates, and graphics, involve those for whom the internet has been a second home: your students!
To get your communication intern program started off on the right foot, Stacy Jagodowski—the Director of Strategic Marketing and Communications at Cheshire Academy and recent School Spotlight recipient—offers a few words of wisdom.
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