Facebook is the go-to social media outlet for sharing your messages, offers, and events with your community. The once free social giant has changed its algorithm several times over the years, making communications more challenging for companies and losing some of it’s support along the way. However, it remains at the top of the pyramid for social advertising strategies, so we are forced to reignite our love for its capabilities.
Regardless of whether your school sends out an electronic or printed newsletter, if it’s not perceived as informational and relevant, it may be seen as just another piece of junk mail. And, if your families, faculty, and staff aren’t reading it, then they’re missing what you’re trying to share with them.