Whether you’re new to private-independent schools or are taking on a position in the Development Office for the first time, it can be difficult to know where to start. Your job is to "sell" your school to people who have the means to support it.
To do this effectively, you must know your school inside and out, including its mission, its people, and how it transforms the lives of its graduates. You must be able to speak with conviction about your school. Your deep knowledge and passion speaks volumes to potential donors.
Open houses show your school in action. Prospective families can see your campus, ask questions, and assess why your school might be a good fit for their children.
Open houses are also a great way to give families information about your school that makes the most sense for them. Examples include if a child is particularly interested in a specific sports team or if they require assistance or support in a specific area.
Shifting to a continuous enrollment program is a hot topic among advancement professionals in private-independent schools. Many schools have made the switch to automatically re-enrolling students for the next year if the student is in good academic standing, has no behavioral issues, and his or her account is paid in full.
The spring is a busy time for administrators who work in admission, enrollment management, development, and marketing communications. As your team works together to attract, select, and accept new students, you may also consider adding new administrators to your ranks.
Hiring new employees during an already stressful and hectic period isn’t easy. But it’s imperative to manage this process well and take care of candidates through every step in your hiring process.
The summer is no time for rest in the Admission Office. Chances are that there may still be open seats for the upcoming school year and you’ll be working through the summer months to fill those spots.
But tours can feel less lively in the summer. There isn’t the usual hustle and bustle that lets prospective families see classes in action and students enjoying activities and programs.
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