It’s no longer enough to create content, pop it onto your website, and hope it attracts mission-appropriate students and families to your school. You must have a content strategy in place to create and distribute content effectively. Many teams have created such a strategy but forget an extremely important aspect—measurement and analytics.
You’re no stranger to tight competition when it comes to student enrollment at private-independent schools. While you work diligently to offer admission to mission-appropriate students, they must then decide to enroll at your school over others in the marketplace.
One way to encourage enrollment once offers have been extended is to host a preview party. A preview party invites all students to whom you’ve offered entrance to come to campus, meet members of your faculty and staff, and gain a sense of your unique school community.
Parents often contact multiple private-independent schools when choosing where to send their child.
Parents can make an inquiry to your school by phone, via email, through your website, or by way of social media. Your job as a member of the Admission Office is to turn that inquiry into a campus visit, where you can show your school in action.
Your website is among the first places a prospective family visits when researching your school. The website—and especially the home page—are your first chance to make your first impression. It should immediately communicate your mission, your vision for your students, and your place in the community.
Your school’s appeal letter is a core element of your annual fund campaign. It presents your mission to your donors and prospects, inviting them to make a gift to your school to further your cause and benefit your students.
Your letter tells them why their gift makes a difference and assures them that their gift will be used as intended. It’s critical that the letter captures the reader’s attention and leaves a lasting positive impression.
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