Organization is essential for effective communication with your parent body. It’s up to the Marketing and Communications Department to set the tone for your school’s parent communication strategy. We recommend using the three C’s to guide your efforts.
Small schools face an unique set of challenges when it comes to major gifts. With a modest staff and possibly smaller network within the community, it can seem like a daunting task to run a major gifts program. However, we’ve found that many of the challenges small schools believe they face are based in perception, not reality.