Your website is among the first places a prospective family visits when researching your school. The website—and especially the home page—are your first chance to make your first impression. It should immediately communicate your mission, your vision for your students, and your place in the community.
Your school’s appeal letter is a core element of your annual fund campaign. It presents your mission to your donors and prospects, inviting them to make a gift to your school to further your cause and benefit your students.
Your letter tells them why their gift makes a difference and assures them that their gift will be used as intended. It’s critical that the letter captures the reader’s attention and leaves a lasting positive impression.