It’s no longer enough to create content, pop it onto your website, and hope it attracts mission-appropriate students and families to your school. You must have a content strategy in place to create and distribute content effectively. Many teams have created such a strategy but forget an extremely important aspect—measurement and analytics.
You’re no stranger to tight competition when it comes to student enrollment at private-independent schools. While you work diligently to offer admission to mission-appropriate students, they must then decide to enroll at your school over others in the marketplace.
One way to encourage enrollment once offers have been extended is to host a preview party. A preview party invites all students to whom you’ve offered entrance to come to campus, meet members of your faculty and staff, and gain a sense of your unique school community.