Your case statement is a core element of every fundraising campaign. This marketing tool communicates with donors and prospects, and begins the process of matching their values and interests with your school’s mission and guiding principles.
A family can choose to leave your school for many different reasons. It’s up to the Admission office to determine why—and surface any underlying financial or culture issues that might be plaguing your school, causing families to choose other educational institutions.
It’s no longer enough to create content, pop it onto your website, and hope it attracts mission-appropriate students and families to your school. You must have a content strategy in place to create and distribute content effectively. Many teams have created such a strategy but forget an extremely important aspect—measurement and analytics.
You’re no stranger to tight competition when it comes to student enrollment at private-independent schools. While you work diligently to offer admission to mission-appropriate students, they must then decide to enroll at your school over others in the marketplace.
One way to encourage enrollment once offers have been extended is to host a preview party. A preview party invites all students to whom you’ve offered entrance to come to campus, meet members of your faculty and staff, and gain a sense of your unique school community.
Parents often contact multiple private-independent schools when choosing where to send their child.
Parents can make an inquiry to your school by phone, via email, through your website, or by way of social media. Your job as a member of the Admission Office is to turn that inquiry into a campus visit, where you can show your school in action.
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