Your Summer Assignment: Define Your School's Main Marketing Message

Vol. 8 No. 9

Cross-channel marketing (or integrated marketing) is a core principle in today's marketing. There are simply more ways to reach your target audience than there were a decade ago. However, more channels of communication doesn't necessarily mean more reach to potential students.

With more ways to communicate with families, it's essential that your school's message stays consistent across mediums. Seems like it would be easy enough to post the same message in the same tone on different platforms, but even large marketing firms struggle with cross-channel marketing.

International College Students Are Also Feeling U.S. Economy Strains

Vol. 8 No. 9

It's true: the economy is making a slow recovery—a very slow recovery. Analysts' predictions are all over the place, but if you take everything they're saying and find a happy medium, it's safe to say the U.S. is on a track to recovery—it is just going to take longer than some of us (most of us) had hoped.

As the economy takes its' time recovering, international students trying to cover new university costs are struggling to find work opportunities.

Helpful Hints for New or Novice Development Directors

Vol. 8 No. 9

If you are new to your position, or even nearly new, you probably feel like you have an ominous job, raising a lot of money to support your school. We've got some tips for you that can help lift that burden you may be feeling.

Plan, Plan, Plan

Put together your professional plan and a personal plan to follow, which will keep you focused. Keeping a detailed calendar of things to do will help keep you—and your staff—on task. Knowing what you plan to do when will reduce "running around like a chicken with your head cut off." Of course, there will always be last minute things that pop up, but these things will be limited, and less stressful. And when you are making your plans, make sure you have a voice on any Board-level plans that involve your office.

Ask the Expert

Vol. 8 No. 9

Q: I am looking at taking an intro to grant writing Webinar. Are there any Webinars on the topic that you can recommend?

End-of-Year Phonathons: Do You Call Everyone?

Vol. 8 No. 9

Here we are at the end of the school year, and for those who conduct an end-of-year fund-raising phonathon, the question is: Do you call parents who may have had a less-than-perfect experience with your school this year?

One answer is no. After all, you will have a volunteer calling the disgruntled parent who will probably be more than willing to "dish the dirt." And the volunteer will have no knowledge of the issue at hand, and will be unable to help. Your volunteers are people who are dedicated to the school and you want them to have a pleasant experience interacting with the people they are calling.

Admitting Children With Same Sex Parents

Vol. 8 No. 8

If an application for a new student with same-sex parents came across your desk, would it affect your decision on whether or not to admit the child?

A private Catholic school in Hingham, MA, is currently dealing with this sensitive issue—and the school administrators are finding themselves at the center of a heated local debate.

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