development eletter Vol14 No6 smile

Smile for Donations

Vol. 14 No. 6

In 2014, online megastore Amazon boasted nearly $90 billion in net sales. It currently hosts 54 million “Prime” shoppers subscribing for special deals and the coveted 2-day free shipping option. And now, using the AmazonSmile program, a percentage of those sales can go toward your nonprofit private-independent school.

development eletter Vol14 No6 talks

Three TED Talks for Development Directors

Vol. 14 No. 6

A dose of inspiration can be the best cure to the winter blues, which sap our motivation and creativity. To re-energize you for the second half of the academic year marathon, we found three motivational videos for you to watch over your lunch break (or during your afternoon sanity check).

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Two (More) Reasons Why Families Leave Your School

Vol. 14 No. 6

In our last Source issue, we discussed two root causes why parents may choose to withdraw their children from your school: safety concerns and “financial reasons.” This month, we’d like to take a look at two more reasons why re-enrollment is a top priority for your Admission Office this spring. While these aren’t the only problems to watch out for and address during your re-recruitment, they’re certainly common enough to warrant special attention as you continue to court your currently enrolled families for the 2016-2017 academic year.

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7 Ways to Host the Best “Accepted Student Day” Ever!

Vol. 14 No. 6

While your Admission Office is busy determining who will receive a coveted invitation to attend your school in the 2016-2017 academic year, it’s time to start thinking about how you will convince those accepted students to attend your school. Accepted Student Days are a great way to continue to court those families you’ve determined are mission-appropriate by welcoming them to your campus for a special, accepted-students-only reception, encouraging them to build relationships with current families and faculty.

Make your Accepted Student Day an unforgettable event and a wonderful recruitment tool with these seven tips.

development eletter Vol14 No5 report

New Fundraising Report Suggests Organizations Suffer Donor Attrition

Vol. 14 No. 5

The Association of Fundraising Professionals recently released its tenth annual survey, the 2015 Fundraising Effectiveness Survey Report (FEP). While it’s not specifically geared toward private-independent schools, its findings—particularly those surrounding donor attrition and retention—offer some intriguing fundraising opportunities for organizations who care to pay attention.

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Four Steps to Donor Personas

Vol. 14 No. 5

Buyer personas are useful marketing tools for businesses, as they break down a typical customer's likes, dislikes, attitudes, and habits. Similarly, "donor personas" help the Development Office better identify and appeal to potential donors—but you have to craft them first. Take these four steps to write donor personas that help you craft effective, poignant communication with those who want to help your school grow.

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