admissions eletter Vol14 No5 leavingschool

Two Reasons Why Families (Might) Leave Your School

Vol. 14 No. 5

It’s January, which means there’s a fresh crop of potential student applications piled on your desk, waiting to be evaluated. While you’re combing through these forms, you’ve got a second form of recruitment this spring to remember: Re-recruitment. Just because your students currently attend your school doesn’t mean that they’ll automatically plan to return this fall. Here, then, are two reasons why families may choose not to re-enroll at your school for the 2016-2017 academic year.

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Pictures Are Worth a Thousand Words—Or a Thousand Student Applications

Vol. 14 No. 5

Pictures spice up plain text and lead to greater audience attention. (There’s a reason why we publish Source articles with images!) They’re an important part of your communications strategy, and should be used, well, strategically. Images tell your school's story in ways that other mediums cannot. Pictures document moments and connect viewers to the spirit, energy, and excitement of your school's programming.

So grab your camera and become a new-age bard by using these storytelling tips through the photos you select to attract interest and investment in your school.

development eletter Vol14 No4 text

“Text URSCHOOL to Give!” —Evaluating Mobile Donation Opportunities

Vol. 14 No. 4

Everyone seems to be glued to portable screens these days, whether that’s a phone, tablet, or some other newfangled device that blinks and buzzes and glows at its porters. Considering this newfound attachment to cellular devices, some schools on our Development e-List have wondered whether text-to-give programs could (or should) be integrated into their general fundraising programs. We’ve compiled a list of benefits and disadvantages to consider when looking at your constituents’ phones as a gateway to their wallets.

development eletter Vol14 No4 bullseye

Bethany Academy Offers Half-Off Tuition for Top Fundraising Family

Vol. 14 No. 4

It was a once-in-a-lifetime shot, and Bethany Academy mother Angela Ramey couldn’t have had a better time to make it.

Standing in the middle of the gymnasium, dwarfed by towers of boxes packaged for needy families to enjoy a hearty holiday meal and surrounded by cheering students and parents, Angela and her daughter Grace pump themselves up for the opportunity to halve their 2016-2017 tuition bill.

admissions eletter Vol14 No4 surveyarms

Six Midyear Parent Survey Tips

Vol. 14 No. 4

It’s the holiday season once more. Family and faculty alike have had a semester to settle into the rhythms of academia, and you have a small breather between semesters. Still, it’s not quite time to relax before the new (calendar) year begins. Now is the perfect time to receive feedback through surveys from parents on your school’s processes to improve your funnel for next year’s recruits while retaining current students.

Before you ask your parents the first questions that come to mind, however, let's take a deep breath and plan ahead to avoid possible roadblocks.

admissions eletter Vol14 No4 facebook

Facebook Dumps Private School Reviews (Temporarily)

Vol. 14 No. 4

Take a moment to look at your school’s Facebook fan page. There's probably a banner picture of smiling students. Your school’s general updates and accolades fill the feed, exciting prospective parents at the possibilities your academic program could offer for their child.

Is anything missing? Well, not anymore. For the space of about a week, Facebook completely erased reviews for private schools before mysteriously reinstating them.

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