New enrollment contracts enter the Admission Office each spring, bringing fresh faces and new hopes to the school community. But, your job as the Admission Director doesn’t end with enrollment! To assist with future re-enrollment, making sure your new families are as welcomed as possible within the new school community is vital. Try these six ways to make new students and their parents feel part of your school from Day One.
Last month, we spoke to lessons that School Heads could take away from the recent Mount St. Mary’s University debacle, which included students compared to bunnies that needed “Glocks put to their heads” and suspect dismissal of tenured teachers. School Heads aren’t the only administrators who can learn from this dramatic story, though. In fact, Admission Directors probably could have helped avert the entire problem before it exploded in catastrophic waves for the entire Mount St. Mary’s community.
If you’re not already subscribed to ISM’s e-Lists, then you’ve missed some great conversation from fellow Development Directors. To get you started, we’ve collected several great insights from your peers around the country and the world as they crowdsource common knowledge to every Director’s problem.
Your school’s administrators—from the School Head, to the Admission Director, to the Business Manager—are all ambassadors of your school’s mission. They are the physical “faces” to your community that embody your school’s values. Their ambassadorship means they all have vital roles to play in promoting and representing your annual fund and capital campaigns to current and potential donors.
Social media can be a powerful tool. It’s the online driver of word-of-mouth recommendations that keep your admission pool full. However, the platforms are only useful if your school uses its accounts strategically. Having an account for the sake of having one—without knowing who your audience is or what you want them to do—will waste time and resources when you have none to spare.
Sometimes people removed from a sticky situation can see solutions to the problem better than the person mired in it. Our Admission Director e-List has been lively lately with such solutions, and we thought we'd share their insights with you, dear readers!
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