Two years ago, The Amyotrophic Lateral Sclerosis (ALS) Association ran an extremely successful fundraiser that encouraged people to donate to their organization, film themselves dumping buckets of water on their heads, and challenge others to do the same. We wrote about the lessons to be taken away from the viral episode and filed it away as a one-and-done subject.
We were wrong to dismiss it so easily, as The ALS Association beautifully leveraged their previous success to offer those of us in the development world another great lesson: Remind your donors what their sacrifices have accomplished, and so grow the relationship.
In the last issue of The Source for Private School News, we discussed the impact that the new mobile game Pokémon Go may have on the private-independent school community. The Admission Office, in particular, could leverage the gaming sensation to great benefit during its recruitment sessions this fall.
We wish everyone at the Development Office and your entire school a sun-filled summer full of relaxation—and professional development. Sure, the classrooms might be empty of students (for now), but your work is rarely done. The temporary breather offers you some time to catch up on that list of books you promised yourself you’d get to this year—and we’ve got a few suggestions for you to tackle while catching some rays.
Every year, the Giving USA Foundation publishes one of the most highly regarded reports on philanthropic giving in the United States, offering organizations of all sizes and missions a benchmark set of data against which to evaluate their own advancement efforts. While every school’s Development Office faces unique challenges in donor cultivation, the Annual Report on Philanthropy offers interesting food for thought when considering the broader giving landscape.
When it comes to correcting inequality in the United States—for education and beyond—there are two philosophies: Fairness of opportunity and fairness of outcome. Private school Admission Offices often adopt one or the other mindsets, if the school’s mission calls for increased diversity within the student community. While either strategy is “fair” to applicants in its way, both have hidden flaws that may undermine your efforts for developing a more diverse student pool.
With students out for the summer, private schools across the country have an opportunity to breathe and prepare for the coming fall semester. With that in mind, we asked ISM Consultants to offer up their own summer reading list for you this year. We won’t quiz you, but you will improve if you apply the strategies and research found in these books.
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