When it comes to your school’s mission and the value you offer to families, you can’t be all things to all people. Many schools fall into the trap of trying to offer the best programs, the smallest class sizes, and the most accomplished graduates—all for a lower price than the competition.
In our experience, this simply cannot be done. We instead encourage schools to choose their competitive marketplace position and keep every strategic decision in line with this stance.
Millennials first entered the workforce about 10 years ago and abruptly changed office dynamics. Their standards and values are so different from boomers and Gen Xers that they didn’t just cause small ripples through common work processes—large adjustments have become necessary to remain competitive.