With two beautiful campuses and a wide array of exceptional programs for scholars, athletes, and artists alike, Valley Christian boasted some impressive stats that should've made any advertising campaign easy to pull off. But marketing a school requires more than just numbers and bulleted lists of accomplishments, as the newly minted Director of Marketing Kim Ellefsen discovered. In the end, her original “I Am a Warrior” campaign both inspired the on-campus community of teachers and students, and attracted outside acclaim.
Independent schools are blessed with their autonomy. No outside regulatory board can tell them what, when, or how to teach their students. But, what happens when qualifying exams run by external companies and boards decide to adjust the tested information? Do private schools stick with their curricula, or change them to ensure high test performance and better college admission for students?
Welcome to the chaotic world of AP US History.
How much money can today's students—tomorrow's work force—expect to make over their lifetimes? As it turns out, private-independent schools control several factors that may impact a student’s lifetime earning potential.