Any place that parents gather is a place where gossip and information spreads like wildfire—like your school’s parking lot during drop-off and pick-up periods. While waiting for their children, parents like to talk about what’s going on in their lives, which often includes their perspectives on school life. Such conversations should be expected, monitored, and maintained as a microcosm of your school’s broader marketing effort.
As School Head, you’re in a unique position to discover which way the wind blows early—and to communicate in ways to change the direction of the conversation.
Last month, we talked about the benefits of having monthly “Head talks,” during which you’d make yourself available to chat with parents and families in an informal setting. We still believe they’re a great tool for building rapport with families and community stakeholders. There are, however, some problems that may arise in such a program, should you not take care.