Paid advertising, social media sites, newsletters (emailed or printed), admission packets, banners hung around campus, posters throughout your hallways, your marquee—all of these are just a few examples of how your school communicates with its families and community as a whole. Your school’s story—what truly makes your school special—should be incorporated into most, if not all, of your school’s communications.
Typically, those involved in setting and announcing tuitions fear that parents will complain and rebel at any increase. Will you lose families? Will there be angry telephone calls and demands for meetings? Will there be negative feedback on social media? You need not worry if you plan your announcement in a way that highlights your reasonable cause for raising tuition—the benefits for the students.