Naturalist Charles Darwin once said, “It is not the strongest or the most intelligent who will survive but those who can best manage change.” While change is vital to every organization’s survival, how a school manages that change determines its viability for the next generation of students.
Therefore, identifying the adjustments that are right for your school—and making sure your school is ready for such changes—becomes more strategically important than keeping up with the Jones’s school down the road. This month, we’ll be talking about the cost of "shiny object syndrome," and how to avoid dedicating your school to a failing change proposition.
School Heads may have one of the hardest jobs in the world, being expected to be “on duty” during every emergency and every rally. You navigate social media meltdowns, campus emergencies, faculty requests, and parent expectations every day—and your biggest thank-you is a smile from a student at your presence.
That smile is probably the biggest reason why you signed on for this job in the first place. However, just in case you’ve forgotten why you wanted this gig in the first place, we’ve got a list of the top ten reasons why being a School Head was what you were meant to do.
Paid advertising, social media sites, newsletters (emailed or printed), admission packets, banners hung around campus, posters throughout your hallways, your marquee—all of these are just a few examples of how your school communicates with its families and community as a whole. Your school’s story—what truly makes your school special—should be incorporated into most, if not all, of your school’s communications.
Typically, those involved in setting and announcing tuitions fear that parents will complain and rebel at any increase. Will you lose families? Will there be angry telephone calls and demands for meetings? Will there be negative feedback on social media? You need not worry if you plan your announcement in a way that highlights your reasonable cause for raising tuition—the benefits for the students.
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